First off, yes, this is an ad. But if you disregard the last 15 seconds or so this truly does capture how visually obsessed photographers can be. Obviously Joel shot the image and the creator most often is the worst critic but I get it! Horrifyingly so. In a changing world where there was once only say 1000 professional photographers compared to now where anyone with a cellphone is a professional what makes an image stand out. What makes a photographer in the end. Maybe it can be stated it's the way they view things, the way they see the world. The details. But this is just a video right. A good video, thanks Canon.